Thursday, December 14, 2006

Dough Boy

I have always found the Pillsbury Dough Boy to be creepy. The pupilless blue eyes, inane smile and the giggle edged with psychopathic hysteria conspire to stand my hair on end. I am not alone:
He was part of an advertising team that birthed the Pillsbury Doughboy, an ingeniously conceived icon whose implications are best not considered. (What separates him from the other dough? Self-awareness, upright stance, a modicum of shame [he clothes his head and neck] and an easy, ingratiating rapport with the meat-giants who feast on his kin. What was his goal, exactly? Perhaps he wanted to shape our conceptions of dough – not what it was, but what it could be. Perhaps – and more likely, really – he had found himself come to life, realized that a horrible life of experimentation and confinement awaited, and deftly disarmed the Meat Giants by tempting them with delicious biscuits and sugar-drenched rolls. We can only imagine him alone at night, his day’s work done, trying to shape dough into the form of a companion, and breathing into its mouth. Failure; every time, failure. He wept small clear perfect tears, and they tasted like beer.)

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