Strapping on the Waterskis?

This week's Speak Like A Geek article is about Google and China. Encapsulating the problem:

What should have Google done in this situation? That is a hard question. One the one hand they have a duty to the shareholders to maximize their return and that means growing the business. Had they decided to not enter the Chinese market that could have been seen as a bad business move. One the other hand Google has made a lot of hay on their corporate image of being the good guy. By agreeing to comply with China’s demands for censorship they have crossed that line to being a not-so-good guy and directly violated one of their corporate values in the eyes of many observers, this one included.